Sold as Seen | a poster series | 2013

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This poster series is a collection of sale signage which plays tricks with well known retail phrases, skewing their meaning and reach.

The work sites the manic desolation of blow-out sales at its core, and places particular importance on the resonances of the word REDUCED, and its violent emotional implications for humans.
Sold as Seen is often presented in empty shops and retail spaces across town centres, but it can fit flexibly into a variety of locations.

Sold as Seen was originally commissioned by Rogues' Galleries (Chester) 2013. It has also been exhibited in Ipswich (SPILL 2018) and Bristol (The Parlour Showrooms).

Soon you will also be able to BUY reproductions of the Sold as Seen posters. They'll be very affordable. Must be a sale on.

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Borrowed Time